In 2009 we were all shocked with the potential social media had to change the way we learn about and report on world events. 2009, Jānis Krūms, shared this Tweet (pictured on the left). 2013, David Eun, shared this Tweet moments after surviving a crash landing (pictured on the right). The two images reaffirm our belief in the new human reflex. We are increasingly aware of our capabilities to report and share information to a point where it is less of a choice and more like an instinctual reflex. We observe human behaviour change over generations as we adapt and react to our environment. Our environment is connected, digital and accessible. Our behaviour is to share and connect.