April 7, 2016

AP Invests in SAM

James Neufeld by James Neufeld

Today I’m extremely pleased to announce one of our largest customers – and certainly our most active and avid user – the formidable Associated Press, has taken an equity stake in SAM.

Our mission since we started SAM has been to build the most robust social newsgathering and storytelling platform available. It would be an understatement to say that social media and UGC has made a massive impact on the news and media industry. There is a magical codependency between the news media and social media and SAM sits right in the middle of those worlds, powering search, curation and the workflows journalists need to be effective storytellers in the modern day.

When your startup is driven by strong convictions and a commitment to the highest standards of quality, you’re naturally very selective with your partners. Which is why I’m very excited about the AP’s decision to back our vision and their commitment to help us achieve it. At SAM, we identify strongly with the AP’s values and their vision to create a more informed and empowered news industry. Theirs is the only brand in the industry that carries that weight and I could not be more excited to be working together.

“SAM is the clear front-runner in the exploding social newsgathering and curation space. Our team of social experts here at the AP know the tool landscape well, and their trust in SAM led to our investment. SAM’s ability, as a startup, to build a world-class product and power several of the world’s largest newsrooms is a sign of even greater things to come,”

– Jim Kennedy, SVP Strategy and Enterprise Development for AP.

The AP’s investment, along with those from several additional investors, have made up a seed round that will allow us to grow our team and accelerate our growth. Today we count AP, Reuters, WSJ, FT, Toronto Star, Guardian, First Look’s Reportedly and many other top notch newsrooms as our customers. Jim Kennedy from AP will also be joining the SAM board of directors.

Building a strong company isn’t something that comes easily. It takes a lot of innovative thinking, strong execution, deep industry experience and a ton of hustle. We have all of that and we’re very excited to have this strategic backing to bring SAM to the world and continue serving our users with the best products available.

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