Building A Real-Time Knowledge Engine

We are a growing team of dreamers and builders, united in our goal to make sense of the world’s most valuable real time data source—social media. Everyday, our users are able to better understand the world around them, making smarter business decisions, keeping people safe, and telling stories that matter.

Our Board of Directors

James Neufeld

James Neufeld

Founder & CEO

Jim Kennedy

Jim Kennedy


Mark Little

Mark Little

Journalist & Entrepreneur

Dr Osmar Zaiane

Dr. Osmar Zaiane

Scientific Director, Alberta
Machine Intelligence Institute

Our Clients

SAM was founded in Edmonton in 2013. Today we are happy to be empowering clients all over the world from our hubs in Edmonton and London.

Agence France-Presse
Press Association
The New York Times
Aer Lingus

"Having access to breaking information from SAM means that we keep on top of the various incidents and events that have the potential to impact on our service delivery, ensuring the smoothest possible outcomes for our guests."

BBC News
City of Toronto

Our Investors

Building a strong company for the long haul requires a strong extended team. We have that.

VA Angels Accelerated Fund Associated Press Canadian Film Centre

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